Growth99 came to me with a fairly minimal style guide.
Brand elements didn’t connect with the target audience and didn’t fit the new website. They hired me to upgrade their branding and then create ongoing design assets.
Scalable Luxury Branding
Those I spoke to, aspired to see the brand taken in a more colorful direction, while still feeling luxurious and feminine. I adopted the use of dreamy gradients into the brand to add soft colors across assets.
“Alexis Scott has been our go-to freelance graphic designer for the past 6 months, working closely with myself and our VP of Marketing on various projects. When we needed to design our trade show booth, she was the obvious choice and completely transformed our brand presence. We had these light panels that we weren't sure how to incorporate, but Alexis didn't see them as a limitation. She made them the centerpiece of a design that actually stood out on the show floor.
Having worked together before, the collaboration was seamless. She already understood our brand and what we were trying to achieve, which made the whole process smooth, efficient, and elevated.
The final booth design elevated our brand in a way that felt authentic, not overdone.
The booth looked great and functioned even better. People were drawn to our space, and it gave us exactly the professional presence we were aiming for. Alexis knows how to work within real-world constraints and deliver something that looks polished and intentional.”
Haley Koren
Director, Marketing
Upscale Social Identity
I have been working closely with Growth99’s social media manager, Lexi Reihanian, to provider her with visuals for Growth99’s social channels. Together we have transformed Growth99’s social presence.
Growth99 Video Ad